01
Websites & business email
Bilingual websites, online stores and landing pages with domain setup and professional email on Google Workspace or Microsoft 365.
Applied AI Engineer · Abu Dhabi
I turn complex work into intelligent systems.
+55%
user engagement on the Mosameh Group platform
85%
less manual invoice processing
96%
disinformation detection accuracy
01 · Services
From unclear problem to working system.
02
Web apps & portals
Customer apps, digital catalogues, employee and admin portals: maintainable products from architecture to deployment.
03
AI & automation
Operational workflows, OCR, NLP, LLM integration and explainable machine learning that save real hours.
04
Data & dashboards
Reliable pipelines, analytics and reporting that give decision-makers a clear picture.
05
Brand & digital identity
Visual identities for businesses across websites and social media, including brand direction, colour systems, typography, social media assets, digital business cards and brand guidelines.
06
Business & marketing design
Professional business catalogues, product sheets, brochures, presentations, posters, promotional materials and other digital assets designed to communicate your products and services clearly.
02 · Who I work with
Built around how you work.
The same engineering standard, shaped to your size, budget and pace.
01
Solo freelancers
A sharp personal site, a portfolio that wins work, and a professional email that matches your name.
Plan my site02
Home businesses
An online shop or booking page, WhatsApp ordering and a brand that looks established from day one.
Grow my business03
Companies
Corporate websites, product catalogues, employee portals and automation that remove manual work.
Brief my company project04
Organisations
Accessible, bilingual platforms for public bodies, non-profits and schools, built responsibly.
Start an organisation brief03 · Selected work
Systems with evidence behind them.
A focused selection of systems shaped around measurable outcomes, responsible AI, and real users.
01 · Web app · Catalogues · Portals
Mosameh Group Digital Platform
One connected ecosystem for Mosameh Alarabid Group: a customer-facing web app, digital product catalogues, and secure employee and admin portals, built on a modular architecture and shipped with container-based deployment.
+55%
user engagement
02 · ERP · OCR · NLP
Enterprise Invoice Automation
Automated the processing of 3,000+ monthly invoices and integrated inventory data with JD Edwards.
85%
less manual processing
03 · LLM · Explainable NLP
Disinformation Detection System
A web and Android system combining LLaMA-based models, network analysis, and SHAP explanations.
96%
accuracy on 30,000+ records
04 · Clients
Organisations that trusted the work.
From family-owned groups to public institutions: teams I have designed, built and delivered for.
-
Mosameh Alarabid Group Group of companies · UAE
-
Al Shunnar Trading Solutions Trading · Jordan
-
Al Jaber Group Enterprise · Abu Dhabi
- Your logo here Start a project
05 · Experience & research
Built across business, education, enterprise, and research.
Published research
First authorLeveraging Large Language Models for Misinformation Detection: A Focus on Public Health Misinformation on Social Media
How large language models can detect public-health misinformation as it spreads on social media, and how to make those decisions explainable.
Published by Springer
Read on Springer
Roles
2025–2026
IT & Digital Transformation Lead
Mosameh Alarabid Group · UAE
Leading the group’s move to digital operations, from infrastructure and deployment workflows to internal systems.
See the project2025
Web Design & Development Consultant
Al Shunnar Trading Solutions · Jordan
Redesigned a responsive interface system and built reusable front-end foundations for future growth.
2025
ERP & Automation Engineering Intern
Al Jaber Group · Abu Dhabi
Built predictive models, ERP integrations and operational dashboards.
See the project06 · Contact
Let’s solve the right problem.
Choose the path that fits. Both land directly in my inbox, and I reply within two working days.
Website & business email
A guided brief for a new site, online store or professional email. Answer what you know; we’ll cover the rest together.
Plan a digital projectAI, automation & systems
Have a process to automate, a product to build, or an AI idea to validate? Tell me what needs to change.
Send a project inquiry